Most visitors to your website are using computers with audio capabilities. Recently introduced techniques make it easy to take advantage of this capability.

In the past, web audio was primarily decorative, consisting of musical fanfares or other clichéd sound effects. Now, you can use audio to multiply the impact of your message also create stronger bonds with your visitors.

Audio’s power comes from its ability to engage more of your visitor’s senses. The more senses you engage, the easier it will be to effectively communicate. Instead of just reading your words also looking at your picture, you can communicate with your voice – also the voices of your clients.

The power of audio can be appreciated by comparing the newspaper column version of Tom also Ray Magliozzi’s Car Talk with the program aired each week on National Public Radio. Although the newspaper column also radio program address the same topics, it’s far more fun to listen to Car Talk – where you can experience Tom also Ray’s intonations also phrasing – than to read the same words.

Here are some of the ways you can employ audio on your website:

• Welcoming messages. You can create closer emotional bonds with website visitors by personally welcoming them to your site also introducing some of the features they should explore.

• Testimonials. Audio testimonials are far more powerful that written testimonials, especially if you include a photograph of the individual speaking the testimonial. The next best thing to a face-to-face referral is a recording of a client explaining their satisfaction with your product in their own words.

• Guarantees. Your satisfaction guarantees gain impact when you deliver them in your own voice. Place them on your order form, at the point of sale. People are inherently cautious about ordering products also services from the Internet. Reassure them that their credit card also personal information are safe with you.

• Seminars also teleconferences. Short excerpts about upcoming events can make your event even more appealing. Snippets from past seminars can whet visitors’ appetites for more.

• Tips. Add interest to your site by describing an audio ‘tip of the day’ or ‘tip of the week’ in your own words. Be sure to offer access to previous tips, too.

• Audio postcards. You can include audio invitations also testimonials as links in email sent to clients also prospects. To arrange an audio testimonial, simply provide your client with a phone number also password, also invite them to call up also express their satisfaction with their purchase from you. Audio postcards are a great way to stay in contact with your clients also prospects with an announcement of an upcoming product or service. They are or else a quick way to acknowledge a special occasion.

• Streaming audio can be used to allow visitors to playback longer events, like seminars or teleconferences.

When you add audio to your website, allow your visitors to maintain control. Don’t begin playing your message when the webpage loads. Instead, invite visitors to ‘click here’ to hear your voice. Keep your messages as short also concise as possible.

And avoid ‘scripting’ your introductions also guarantees. Write down the key ideas you want to communicate, however deliver them in your own words as conversationally as possible.

Web audio is no longer a futuristic luxury. Web audio is here now also it’s as close as your telephone. It is an affordable also easily added feature that can set you apart from the competition also help communicate your message with added impact.

Roger C. Parker is the $32,000,000 author with over 1.6 million books in print. Do you make these marketing also design mistakes? Find out at www.gmarketing-design.com

roger@gmarketing-design.com